Hello friends! Hope you are staying home and staying healthy. These are unusual times… try to stay positive and try to make the most of any down time you might have. If your business is temporarily closed or just not as busy as usual, I have some ideas on how you can utilize this time to work on your business!
First; take a good look at your website. Start on the homepage, make notes as you go. Perhaps you haven’t updated your content in a while, maybe you’ve added new services or you have never really liked that top banner image. Go through your website page-by-page and make notes of what you need and want changed, even you can’t afford to do it now, you will have the notes for when you can afford to make these changes.
Second; pull up all your other business online presence platforms. Update your LinkedIn profile, reach out to new connections, post an update (you should already be doing this weekly, if not more often) maybe post an uplifting meme or image, share a connections post, like and comment on your connections posts. Get on Twitter, Facebook, Instagram and your Google Business Listing and do the same. Add a new banner image, change your hours, update your followers on the status of your business during Covid-19, and above all, try to show positive fibes, your clients and customers need to see that you are expecting to and are ready and raring to get back to business as usual as soon as you can.
Third; Now’s the time to learn a new platform or app that supports your business. Maybe you’ve been putting it off because you’ve been too busy working IN your business. You’re probably using ZOOM, so that’s done! What about SLACK for communicating with your team or the Hootsuite posting dashboard? If you follow me, you know I love Hootsuite and have been using it for scheduling clients and my own, social media posts for 10+ years. It really is the best! I load it up with posts and then I know good content is going out on all my channels and I can interact on each platform at my leisure from my phone. I use hashtags on the appropriate platforms, Twitter & Instagram, no one follows hashtags on Facebook, and I doubt people follow them on LinkedIn either, but they give no stats, so think about only using them there as good subject indicators 🤷🏼♀️
Fourth; Try to stay positive and keep busy. Cook more, bake, start a jigsaw puzzle, clean-out your closet or kitchen drawers, schedule Zoom happy hour or coffee dates with friends and family, get outside and enjoy your fur-babies.
And now for this month’s link round-up!
Speaking of staying busy! Learn or teach a new skill. Skillshare is COOL. They have a myriad of experts teaching really rad, creative stuff. Hey… you could teach your special skill! Join Skillshare to watch, play, learn, make, and discover. (that’s their tagline, they NAILED IT!) https://www.skillshare.com/
Are you selling online? Man, I hope so! Now’s the time if there was any. Instagram is STILL hot and it’s a great place to shop, I should know, I buy something off The Gram gram at least once a week. 🤷🏼♀️ Learn how to sell the right way… check-out “How to Use Instagram Shopping to Make it Easier for People to Shop” via Business Instagram here: https://business.instagram.com/blog/how-customers-can-shop-through-covid19/
Always wanted to start a business? It may not seem like it, but now is a great time to start one! There are many things to think about when launching a new business… it takes time, research and all the right steps in all the right order. Do you know what they are? If no… I got you, check-out, How to Start a Business: A Step-by-Step Guide by the good people at FINIMPACT here; https://www.finimpact.com/starting-a-business/
Podcasts… you listen to them, you love them, should you start one? Hells yes! As I said above, now is a great time to start something new. Not sure where to begin? Go to the experts! The people at CALL FOR CONTENT have a playbook for all things Podcast. Check it out here: https://www.callforcontent.com/playbooks
Be well, xoxo Katie