Good search results… everybody wants them, every business and website needs them. You ask your web developer “why isn’t my website at the top of Google?” and “how do I get there?”. Some know, some don’t! Here’s what I have learned on the subject.
– Begin by evaluating your SEO efforts.
– Are you consistently adding new content to your website?
– Does your website reflect the topics you are known for?
– How effectively are you marketing your content and website and getting quality backlinks?
– Are reputable sites mentioning and linking to your website?
Sounds simple enough, huh? Not really, Katie! Ok… so here’s my pep-talk on getting going.
Adding content by writing about what you know and what you do, should not be that hard. You talk about it all the time; like when you propose your services to a client, or when you tell someone how you can help them, how about when you explain what you do at a dinner party. Now you just need to write it out in a blog post! Not a confidant writer? Ask a friend or reliable source to edit it or at least give it a once over and provide feed back. It doesn’t have to be a novel, at least 300 words or three paragraphs should do it, and always add an appropriate photo (visual is important).
Now you need to market that content. Post it on all your social media platforms (more than once) add it as an article on your LinkedIn profile, and above all, market your content to any relevant sites that have visitors that could benefit from your content. That’s called building backlinks.
Start by creating a list of sites that would be a good fit for your content. Reach out; ask if they would consider a guest blog post, or consider linking to your website, maybe posting an excerpt of your blog post with “read more” with a backlink to your site. Don’t just reach out once… consistently contact these relevant sites and offer your posts or website as content for their website. Don’t just trade links to get your website link on another site, if each sites visitors will benefit from the other link/content, that’s a good fit. Resource pages or “my favorite sites” pages are good way to go, but above all, a link to a blog post or relevant content page, is the best.
Now go, get out there and get your website to the top of your relevant search results… you can do it!