Where the heck has 2019 gone? It’s fall and I don’t even remember having a summer… do you? The days, weeks and months fly by and you wonder “How will I ever get it all done?”. This post will hopefully help.
Going into 2020 (that sounds bananas) using CMS software, posting dashboards, an online calendar scheduler and other automated and organizational tools… you CAN get it all done! Here are some tools I use, plus some that I don’t need, but encourage you to consider on the recommendation of clients and pro’s.
Social Media Marketing Posting:
Hootsuite – Manage multiple social media business accounts through one awesome dashboard. Create posts, schedule, interact and comment all in one place. My team has been using Hootsuite for 10+ years and we love it! I created a “team” account, added all of our clients sm pages, set up streams showing; my posts, scheduled posts, mentions, retweets and more… and all of us can view, edit and interact with all of the accounts and content. Check-out Hootsuite!
CMS (Content Management Sysytem):
monday.com – Plan. Organize. Track. In one visual, collaborative space. monday.com helps you manage your marketing campaigns, advertising, projects, deadlines, calendar, employee time-off, expenses, invoices, revenue and much more! Check-out monday.com!
Online Calendar Scheduler:
Calendly – Schedule meetings without the back and forth emails and phone calls. Calendly is my jam! It makes scheduling client calls, screen-share meetings and in-person meetings so easy… and it’s FREE! Build-out your meeting types, set days & times and then post your personalized calendar link on your contact us page and send out via email. Check-out mine; https://calendly.com/katie-kay and then build your own… on Calendly.com.
Graphic Design Creator:
Canva – Create beautiful graphics for social media, invitations, business cards, announcements and more, with Canva’s easy to use drag-and-drop feature and templates. Finding and using Canva has been awesome for me and my team! We can upload logos and photos, choose fonts and create branded graphics to use for clients and VS. Check-out Canva!
Google Apps – An integrated suite of secure, cloud-native collaboration and productivity apps powered by Google. Includes Gmail, Docs, Drive, Calendar, My Business and more.I mean… if you’re not using Google Drive, Docs, My Business and for most, gMail… well, I don’t even know what you’re doing! Haha, jk… but seriously, you and your team can access all your business goodies from absolutely anywhere! I have the apps on my iPhone, iPad, MacBook Air and MacBook Pro, literally every screen I use. Check-out Google Apps!
Remember… procrastination is the enemy, start using one of these tools today. Keep moving forward, you are awesome!
How’s your digital marketing and website presence looking? I know there’s a lot to keep-up with, so here’s some tips and helpful information I’ve come across to help you focus on some specific tasks to further your progress in positioning your business online for great success!
It’s all about the photo! Visual is very important when it comes to web presence, but did you know that search engines do not see images, they read the text added to your images? (title, alt and description) Now we learn that there’s even more you can do! Check out this easy to follow infographic and use the 19 actionable image SEO tips to optimize your images for search – https://seosherpa.com/image-seo/ by SEO Sherpa
Remember vision boards? Maybe some of you still create them… visual goals and written goal lists will never go out of style, they work! Take a look at Rebekah Radice’s article, 5 Simple Ways to Make Your Social Media Goals Stick – https://rebekahradice.com/social-media-goals/
Get more traffic to your blog posts! Sounds simple, but it’s not, it’s hard work. Take a look at this article featuring a unique method to increase reads and shares on your posts – https://growthbadger.com/double-survey-technique/ from GrowthBadger
Most importantly… make sure your blog posts look great on mobile! I have seen some really good looking websites, and then checked them out on mobile and UGH! what the what? Their web developer forgot that mobile is now in the high 60% for browsing.
Keep up the great work perfecting your online presence!
Good search results… everybody wants them, every business and website needs them. You ask your web developer “why isn’t my website at the top of Google?” and “how do I get there?”. Some know, some don’t! Here’s what I have learned on the subject.
– Begin by evaluating your SEO efforts.
– Are you consistently adding new content to your website?
– Does your website reflect the topics you are known for?
– How effectively are you marketing your content and website and getting quality backlinks?
– Are reputable sites mentioning and linking to your website?
Sounds simple enough, huh? Not really, Katie! Ok… so here’s my pep-talk on getting going.
Adding content by writing about what you know and what you do, should not be that hard. You talk about it all the time; like when you propose your services to a client, or when you tell someone how you can help them, how about when you explain what you do at a dinner party. Now you just need to write it out in a blog post! Not a confidant writer? Ask a friend or reliable source to edit it or at least give it a once over and provide feed back. It doesn’t have to be a novel, at least 300 words or three paragraphs should do it, and always add an appropriate photo (visual is important).
Now you need to market that content. Post it on all your social media platforms (more than once) add it as an article on your LinkedIn profile, and above all, market your content to any relevant sites that have visitors that could benefit from your content. That’s called building backlinks.
Start by creating a list of sites that would be a good fit for your content. Reach out; ask if they would consider a guest blog post, or consider linking to your website, maybe posting an excerpt of your blog post with “read more” with a backlink to your site. Don’t just reach out once… consistently contact these relevant sites and offer your posts or website as content for their website. Don’t just trade links to get your website link on another site, if each sites visitors will benefit from the other link/content, that’s a good fit. Resource pages or “my favorite sites” pages are good way to go, but above all, a link to a blog post or relevant content page, is the best.
Now go, get out there and get your website to the top of your relevant search results… you can do it!
Don’t have the swipe-up feature? CURSES Instagram! (well really… curses ZUCK!) You can still sell on Insta… here’s help – How Small Businesses Can Use Instagram to Sell Your Services – http://ow.ly/XJHm50r0yCH by Mari Smith
And now for my tip! Are you selling products or have a visual business? USE PINTEREST! Pinterest is the one platform that allows you to link your photos back to your website… by pinning photos from your your website and blog. Even if you’ve already pinned all your website photos, not possible if you’re blogging regularly (sarcasm), go through and pin them again. Pin a few a week, please don’t pin them all in one sitting, UGH, your photos need to pop-up in the pinfeed randomly and often. Use hashtags, and plenty, just like you do on Instagram. Have fun pinning!
You’re emailing your list consistently, right? DUH… of course you are! Grab them by the cojones right in there inbox! “How To Write Email Subject Lines” –http://ow.ly/tN5j30iB0jW
Just in case you do live in a cave…Facebook recently announced that they are changing the newsfeed again, and this time it ain’t lookin’ good for marketing your biz. Here’s Facebook expert, “Mari Smith’s chat about it” – Facebook LIVE
Is your phone slow? Does it freeze, or does it all of the sudden say ‘out of memory’ when trying to snap that perfect photo for Instagram? Even if you are diligent about deleting photos and videos… do you empty the deleted folder? I completely forgot to do this and could not understand why ‘photos’ was still coming up as the largest storage folder on my iPhone. Emptied, good to go!
Two other culprits of storage-suck; Instagram and Snapchat! You wouldn’t think they would store data on your phone… they’re apps for crying out loud, but they do! So, you just need to delete both apps once in a awhile and then re-load them, you will see them disappear from your storage list, until you start using them again, of course. Keep an eye on those apps in your storage folder and when they start to reach 500 MB or more delete them and re-upload.
Suggestion: upload the Google Drive app on your phone and transfer photos and videos you want to keep, there.