Marketing Your Business Online – August Link Roundup

Marketing Your Business Online – August Link Roundup

How’s your digital marketing and website presence looking? I know there’s a lot to keep-up with, so here’s some tips and helpful information I’ve come across to help you focus on some specific tasks to further your progress in positioning your business online for great success!

It’s all about the photo! Visual is very important when it comes to web presence, but did you know that search engines do not see images, they read the text added to your images? (title, alt and description) Now we learn that there’s even more you can do! Check out this easy to follow infographic and use the 19 actionable image SEO tips to optimize your images for search – https://seosherpa.com/image-seo/ by SEO Sherpa

Remember vision boards? Maybe some of you still create them… visual goals and written goal lists will never go out of style, they work! Take a look at Rebekah Radice’s article, 5 Simple Ways to Make Your Social Media Goals Stick – https://rebekahradice.com/social-media-goals/

I’ve talked about claiming your Google business listing before, and making sure you post on it regularly to boost your business in search… here’s an article that talks about using it for “Google Maps Marketing” to boost your businesses local shopping in search – https://pixelcutlabs.com/blog/google-maps-marketing/ from Pixel Cut Labs

Get more traffic to your blog posts! Sounds simple, but it’s not, it’s hard work. Take a look at this article featuring a unique method to increase reads and shares on your posts – https://growthbadger.com/double-survey-technique/ from GrowthBadger

Most importantly… make sure your blog posts look great on mobile! I have seen some really good looking websites, and then checked them out on mobile and UGH! what the what? Their web developer forgot that mobile is now in the high 60% for browsing.

Keep up the great work perfecting your online presence!

 

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Marketing Your Business Online – April 2019 Roundup

Marketing Your Business Online – April 2019 Roundup

Marketing your business online is pretty much a second job for most entrepreneurs… I hope this roundup of marketing tip links from the experts help!

Hashtags! am I right? Which ones? How many? Where do I use them? Well… for sure use them on Instagram, duh! Here’s help – Bullet Journal Hashtags: My Complete Instagram Guide (2019) – https://lifebywhitney.com/bullet-journal-hashtags/ by Whitney

Facebook Ads… mo money, mo money, mo money, UGH! I struggle with getting them to perform… do you? Here’s help – 5 Rookie Facebook Ads Mistakes to Avoid – https://kimgarst.com/5-rookie-facebook-ads-mistakes-to-avoid/ by Kim Garst

Don’t have the swipe-up feature? CURSES Instagram! (well really… curses ZUCK!) You can still sell on Insta… here’s help – How Small Businesses Can Use Instagram to Sell Your Services – http://ow.ly/XJHm50r0yCH by Mari Smith

LinkedIn… it’s not just for the unemployed anymore! Download your – 5 Best Practices for Your LinkedIn Page https://hootsuite.com/resources/five-steps-to-a-winning-linkedin-strategy from Hootsuite

And now for my tip! Are you selling products or have a visual business? USE PINTEREST! Pinterest is the one platform that allows you to link your photos back to your website… by pinning photos from your your website and blog. Even if you’ve already pinned all your website photos, not possible if you’re blogging regularly (sarcasm), go through and pin them again. Pin a few a week, please don’t pin them all in one sitting, UGH, your photos need to pop-up in the pinfeed randomly and often.  Use hashtags, and plenty, just like you do on Instagram. Have fun pinning!

 

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Focus on Your Mobile Online Presence in 2019

Focus on Your Mobile Online Presence in 2019

2018 was not my best year, personally… however business was awesome! Most business owners I chatted with last year said they enjoyed a great year also, hope you did as well.

In 2018, I built more websites than I have in years, and in doing so I learned even more about SEO and online marketing. Most of the things I learned are related to website content and how important it is to search results, which is the key to website traffic… relevant website traffic! One other very important statistic that I ran across almost every month while researching good links for my round-ups, is that mobile internet browsing is growing considerably every year and is the most important consideration when creating an online presence.

Internet device browsing stats; Mobile in 2017 – 50.3%, 2018 – 52.2%, 2019 is predicted to be 54% or higher. I mean, DUH! everywhere you look people have their eyes pointed down to their phones, me included, and you’re probably reading this on your phone right now. PLUS! smartphone adoption will triple by 2020, buh-bye flip phones!

What does all of this mean to you, the business owner? It means that you need to look at your entire online presence through your smartphone and adjust all sites accordingly. How do your Facebook and Twitter profiles look on your phone? Are you using Instagram? (Insta is a mobile only platform) Are you posting videos on YouTube? (2nd most used search engine to Google… and Google owns YT!) Are you taking advantage of posting on your Google Business listing? (not Google+ UGH!) How does your website look on mobile? Shitty? Get it fixed, immediately!

In conclusion… (hate that saying, haha) your online presence is where your next client or customer will land at some point, most likely through their smartphone. Even if you’re consistently networking in-person, getting referrals from friends, family members and clients, your next potential source of revenue is going to peek at your online presence. Are you ready?

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Marketing Your Business Online – February Link RoundUp

Marketing Your Business Online – February Link RoundUp

Here are my favorite February marketing posts to help make your online presence awesome!

Visual learner? Here’s a cool infographic with the “27 Top Content-Marketing Tips Backed by Data” –  http://ow.ly/KuBQ30iAZdj

Did you know that you can now follow #hashtags on Instagram? I prefer it over following peeps…just sayin’.  “How to Use Instagram Hashtags for More Exposure” – http://ow.ly/qX9Y30iAZqI

Need help with scheduling appointments? Use Calendly! I’m using it and loving it – Calendly 

Looking for a new platform to post content, take Reddit for a text drive. I read Reddit for current news updates, my son convinced me, “uhhh it’s the shit, mom”. 
“Marketing on Reddit Case Study: How I Built A 2,000+ Email Subscriber List In 3 Days” – https://www.fieldboom.com/blog/reddit-marketing-case-study/

I’m a fan and follower of these loud, and one foul mouth, awesome men…and here they are together, ahhh snap! Get some giggles and cool insights here – Tony Robbins, Unshakeable, Gratitude & Focusing on Your Steak | #AskGaryVee 242 – https://www.youtube.com/watch?time_continue=5&v=9O8haH2tHWY

You’re emailing your list consistently, right? DUH… of course you are! Grab them by the cojones right in there inbox! “How To Write Email Subject Lines” – http://ow.ly/tN5j30iB0jW

Just in case you do live in a cave…Facebook recently announced that they are changing the newsfeed again, and this time it ain’t lookin’ good for marketing your biz. Here’s Facebook expert, “Mari Smith’s chat about it” – Facebook LIVE

Photo Cred: Takk Coffee House on Tariff Street, Northern Quarter Manchester
 

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Marketing Your Business Online – September Link RoundUp

Marketing Your Business Online – September Link RoundUp

Here are my favorite September marketing posts to help make your online presence awesome!

Is email marketing still alive? Hells yes it is! Read these tips and create an awesome email marketing campaign today! – http://www.markablesolutions.com/email-marketing/

The Best Time to Post on Facebook, Twitter, and Instagram (keep testing though) – https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/

Don’t spend more than you absolutely have to when starting up your business! I learned the hard way with my first start-up…here’s some great advice to help you avoid the same mistakes I made! – http://www.smallbusinessconnection.com/start/outsourcing-and-other-smart-ways-to-trim-startup-costs/ 

What is influencer marketing? What you need to know and how to implement it! –  https://www.prmention.com/blog/heres-how-to-rule-media-with-this-influencer-marketing-strategy/

20 ways to write engaging content that will not bore your readers (infographic) – https://mytasker.com/blog/how-to-write-engaging-content/

Are you using hashtags effectively? Here are some quick and easy best practices for making them work in your marketing! – https://blog.hootsuite.com/how-to-use-hashtags/

 

 

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Marketing Your Small Biz – August Link Roundup

Marketing Your Small Biz – August Link Roundup

Here’s my favorite August marketing posts to help make your online presence awesome:

Three ways to help you choose the right social networks for your business – http://blog.marketo.com/2017/08/50-stats-help-choose-right-social-networks-brand.html

You know you need a website… here’s some great advice on making sure your website is awesome – http://www.fusioncreative.org/small-business-websites/

SEO Tips for 2017: Experts Share their insights on SEO – https://mytasker.com/blog/seo-tips/

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About – (My fave: #26 Save drafts for later) – https://blog.hootsuite.com/instagram-hacks/#hacksH

Understand and learn to read your websites Google Analytics – http://nancybadillo.com/understanding-google-analytics/

Happy marketing friends!

xo – Katie

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