Hello friends! Hope you are staying home and staying healthy. These are unusual times… try to stay positive and try to make the most of any down time you might have. If your business is temporarily closed or just not as busy as usual, I have some ideas on how you can utilize this time to work on your business!
First; take a good look at your website. Start on the homepage, make notes as you go. Perhaps you haven’t updated your content in a while, maybe you’ve added new services or you have never really liked that top banner image. Go through your website page-by-page and make notes of what you need and want changed, even you can’t afford to do it now, you will have the notes for when you can afford to make these changes.
Second; pull up all your other business online presence platforms. Update your LinkedIn profile, reach out to new connections, post an update (you should already be doing this weekly, if not more often) maybe post an uplifting meme or image, share a connections post, like and comment on your connections posts. Get on Twitter,Facebook, Instagram and your Google Business Listing and do the same. Add a new banner image, change your hours, update your followers on the status of your business during Covid-19, and above all, try to show positive fibes, your clients and customers need to see that you are expecting to and are ready and raring to get back to business as usual as soon as you can.
Third; Now’s the time to learn a new platform or app that supports your business. Maybe you’ve been putting it off because you’ve been too busy working IN your business. You’re probably using ZOOM, so that’s done! What about SLACK for communicating with your team or the Hootsuite posting dashboard? If you follow me, you know I love Hootsuite and have been using it for scheduling clients and my own, social media posts for 10+ years. It really is the best! I load it up with posts and then I know good content is going out on all my channels and I can interact on each platform at my leisure from my phone. I use hashtags on the appropriate platforms, Twitter & Instagram, no one follows hashtags on Facebook, and I doubt people follow them on LinkedIn either, but they give no stats, so think about only using them there as good subject indicators 🤷🏼♀️
Fourth; Try to stay positive and keep busy. Cook more, bake, start a jigsaw puzzle, clean-out your closet or kitchen drawers, schedule Zoom happy hour or coffee dates with friends and family, get outside and enjoy your fur-babies.
Podcasts… you listen to them, you love them, should you start one? Hells yes! As I said above, now is a great time to start something new. Not sure where to begin? Go to the experts! The people at CALL FOR CONTENT have a playbook for all things Podcast. Check it out here: https://www.callforcontent.com/playbooks
How’s your digital marketing and website presence looking? I know there’s a lot to keep-up with, so here’s some tips and helpful information I’ve come across to help you focus on some specific tasks to further your progress in positioning your business online for great success!
It’s all about the photo! Visual is very important when it comes to web presence, but did you know that search engines do not see images, they read the text added to your images? (title, alt and description) Now we learn that there’s even more you can do! Check out this easy to follow infographic and use the 19 actionable image SEO tips to optimize your images for search – https://seosherpa.com/image-seo/ by SEO Sherpa
Remember vision boards? Maybe some of you still create them… visual goals and written goal lists will never go out of style, they work! Take a look at Rebekah Radice’s article, 5 Simple Ways to Make Your Social Media Goals Stick – https://rebekahradice.com/social-media-goals/
Get more traffic to your blog posts! Sounds simple, but it’s not, it’s hard work. Take a look at this article featuring a unique method to increase reads and shares on your posts – https://growthbadger.com/double-survey-technique/ from GrowthBadger
Most importantly… make sure your blog posts look great on mobile! I have seen some really good looking websites, and then checked them out on mobile and UGH! what the what? Their web developer forgot that mobile is now in the high 60% for browsing.
Keep up the great work perfecting your online presence!
Don’t have the swipe-up feature? CURSES Instagram! (well really… curses ZUCK!) You can still sell on Insta… here’s help – How Small Businesses Can Use Instagram to Sell Your Services – http://ow.ly/XJHm50r0yCH by Mari Smith
And now for my tip! Are you selling products or have a visual business? USE PINTEREST! Pinterest is the one platform that allows you to link your photos back to your website… by pinning photos from your your website and blog. Even if you’ve already pinned all your website photos, not possible if you’re blogging regularly (sarcasm), go through and pin them again. Pin a few a week, please don’t pin them all in one sitting, UGH, your photos need to pop-up in the pinfeed randomly and often. Use hashtags, and plenty, just like you do on Instagram. Have fun pinning!
2018 was not my best year, personally… however business was awesome! Most business owners I chatted with last year said they enjoyed a great year also, hope you did as well.
In 2018, I built more websites than I have in years, and in doing so I learned even more about SEO and online marketing. Most of the things I learned are related to website content and how important it is to search results, which is the key to website traffic… relevant website traffic! One other very important statistic that I ran across almost every month while researching good links for my round-ups, is that mobile internet browsing is growing considerably every year and is the most important consideration when creating an online presence.
Internet device browsing stats; Mobile in 2017 – 50.3%, 2018 – 52.2%, 2019 is predicted to be 54% or higher. I mean, DUH! everywhere you look people have their eyes pointed down to their phones, me included, and you’re probably reading this on your phone right now. PLUS! smartphone adoption will triple by 2020, buh-bye flip phones!
What does all of this mean to you, the business owner? It means that you need to look at your entire online presence through your smartphone and adjust all sites accordingly. How do your Facebook and Twitter profiles look on your phone? Are you using Instagram? (Insta is a mobile only platform) Are you posting videos on YouTube? (2nd most used search engine to Google… and Google owns YT!) Are you taking advantage of posting on your Google Business listing? (not Google+ UGH!) How does your website look on mobile? Shitty? Get it fixed, immediately!
In conclusion… (hate that saying, haha) your online presence is where your next client or customer will land at some point, most likely through their smartphone. Even if you’re consistently networking in-person, getting referrals from friends, family members and clients, your next potential source of revenue is going to peek at your online presence. Are you ready?
You’re emailing your list consistently, right? DUH… of course you are! Grab them by the cojones right in there inbox! “How To Write Email Subject Lines” –http://ow.ly/tN5j30iB0jW
Just in case you do live in a cave…Facebook recently announced that they are changing the newsfeed again, and this time it ain’t lookin’ good for marketing your biz. Here’s Facebook expert, “Mari Smith’s chat about it” – Facebook LIVE