Becoming An Entrepreneur… Why Did I Wait So Long!

Becoming An Entrepreneur… Why Did I Wait So Long!

I’ve been thinking about this quite a lot lately… how lucky I am to wake up everyday and step into my home office (in yoga pants and Ugg slippers) and work for me! It’s awesome! Recently I was reminded about how truly unhappy I was working for someone else, when I heard the KOMO Seattle News question of the day, ‘what do employees waste the most time on during the day?’ the answer was ‘looking for a new job’. Been there, done that!

Miserable 85% of the time working for others, I still always gave 100% to every company I worked for. I found myself going above and beyond to help make someone else’s business successful with very little kudos and compensation coming my way. Most of the business owners I worked for had no idea what they were doing, used questionable practices and were horrible managers. UGH!

So I ask myself… “why didn’t I start my own business sooner?”. I will admit, it’s scary to leave that steady pay check and go out on your own, BUT, it is the best decision I ever made!

Here’s a few things I hope will encourage you and answer a few questions about stepping out on your own and launching your first start-up;

1) a good entrepreneur is self-motivated and has the ability to do what needs to be done without influence from others

2) you must be a good marketer; either by doing it yourself or out-sourcing

3) networking is essential; in-person is best, however online can work

4) good communication is key to sustaining clients and securing referrals

5) managing finances and excellent bookkeeping practices is a must (pay qrtrly taxes)

6) taking time annually to assess your business and incorporate any changes needed

7) hire help when you can afford it. you can’t do it all, and there will be tasks you just DON’T want to do

8) if you can… do what you love, something you’re passionate about (you’re very lucky if you can make money doing this)

Hope this helps! AND don’t forget, my new entrepreneurial friend, to make your web presence awesome!

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Marketing Your Business Online – September Link RoundUp

Marketing Your Business Online – September Link RoundUp

Here are my favorite September marketing posts to help make your online presence awesome!

Is email marketing still alive? Hells yes it is! Read these tips and create an awesome email marketing campaign today! – http://www.markablesolutions.com/email-marketing/

The Best Time to Post on Facebook, Twitter, and Instagram (keep testing though) – https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/

Don’t spend more than you absolutely have to when starting up your business! I learned the hard way with my first start-up…here’s some great advice to help you avoid the same mistakes I made! – http://www.smallbusinessconnection.com/start/outsourcing-and-other-smart-ways-to-trim-startup-costs/ 

What is influencer marketing? What you need to know and how to implement it! –  https://www.prmention.com/blog/heres-how-to-rule-media-with-this-influencer-marketing-strategy/

20 ways to write engaging content that will not bore your readers (infographic) – https://mytasker.com/blog/how-to-write-engaging-content/

Are you using hashtags effectively? Here are some quick and easy best practices for making them work in your marketing! – https://blog.hootsuite.com/how-to-use-hashtags/

 

 

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Marketing Your Small Biz – August Link Roundup

Marketing Your Small Biz – August Link Roundup

Here’s my favorite August marketing posts to help make your online presence awesome:

Three ways to help you choose the right social networks for your business – http://blog.marketo.com/2017/08/50-stats-help-choose-right-social-networks-brand.html

You know you need a website… here’s some great advice on making sure your website is awesome – http://www.fusioncreative.org/small-business-websites/

SEO Tips for 2017: Experts Share their insights on SEO – https://mytasker.com/blog/seo-tips/

Instagram Hacks: 44 Tricks and Features You Probably Didn’t Know About – (My fave: #26 Save drafts for later) – https://blog.hootsuite.com/instagram-hacks/#hacksH

Understand and learn to read your websites Google Analytics – http://nancybadillo.com/understanding-google-analytics/

Happy marketing friends!

xo – Katie

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Tech Tip – Deleting Photos and Freeing Up Space on Your Smartphone

Tech Tip – Deleting Photos and Freeing Up Space on Your Smartphone

Is your phone slow? Does it freeze, or does it all of the sudden say ‘out of memory’ when trying to snap that perfect photo for Instagram? Even if you are diligent about deleting photos and videos… do you empty the deleted folder? I completely forgot to do this and could not understand why ‘photos’ was still coming up as the largest storage folder on my iPhone. Emptied, good to go!

Two other culprits of storage-suck; Instagram and Snapchat! You wouldn’t think they would store data on your phone… they’re apps for crying out loud, but they do! So, you just need to delete both apps once in a awhile and then re-load them, you will see them disappear from your storage list, until you start using them again, of course.  Keep an eye on those apps in your storage folder and when they start to reach 500 MB or more delete them and re-upload.

Suggestion: upload the Google Drive app on your phone and transfer photos and videos you want to keep, there.

Happy snapping!

 

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Marketing Your Small Biz – August Link Roundup

Marketing Your Small Biz: March Link Roundup

Here’s my favorite March marketing posts to help make your online presence awesome:

Find Out the Best and Worst Words to Include in an Email Subject Line via Buzz Sumo – http://ow.ly/DSiN30aFJrF

5 Stock Photo Websites That Are Perfect for Instagram via Later.com –  http://ow.ly/IVPV30aFBOW

Google Analytics: How to Analyze the Behavior of Your Site Visitors via Social Media Examiner – http://ow.ly/ckZE30aFChj

Tips to Boost Your Blog Traffic via Jeff Bullas – http://ow.ly/NgRu30aFDEc

5 Reasons Why a Social Media Content Calendar Is Important For Business via Hootsuite – http://ow.ly/oOk730aFIUm

Happy marketing friends!

xo – Katie

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New Year, New Goals, New Business

New Year, New Goals, New Business

Ahhh the start of a new year… it can be exciting or it can be overwhelming.

For me, December tends to be a bit dark… and I don’t just mean the Seattle weather, ugh! I start to think about what I didn’t accomplish the past year, what I should have done, what I didn’t do. And then January 1st comes, and I miraculously snap out of it! Maybe some of you experience something similar?

New Year, New Goals, New Business

Let’s all (meaning me too) look at 2017 as an opportunity to do, to change, to be ______ (fill in the blank). I’m sure you have many personal things you would like to work on… see the kids more (or less) 😉 volunteer, eat healthier, walk more, take an amazing vacation, clean out that hoarder-lookin’ back bedroom… and so on. I wish you luck with all of that, I have a daunting list myself. However, I am here to help you plan and accomplish your business goals!

Here’s a few things to think about:

– When was the last time you updated your website (if you have one, if you don’t and you just heard a loud screeching… that was me screaming in horror)

– Have you been adding contacts to your email list, do you have an email list, do you have an email platform, Mailchimp is FREE

– Are you updating your LinkedIn profile, growing your connections, posting updates (LinkedIn is THE best biz platform)
Social Media platforms don don don (doom tone) have you picked 2-3 to ROCK ON

– Blogging… don don don (again, doom tone) are you writing about what you know and posting it on your website and sharing it out to the masses of people on Facebook, Twitter & LinkedIn

– Is your email, gmail, outlook, or other server over crowded, acting wonky, not loaded on your phone, tablet or…

– Do you need a graphic designer, new website, branding expert, content writer… I know a guy and a bunch of girls!

Maybe you’re asking yourself; how does all of this help me get new and returning clients/customers. WELL… let me tell you how. You know Google right? Everybody Google’s everything! Stop and think about that. If everybody Google’s everything, where will new clients/customers find me? GOOGLE! Updating your website, pushing out content on social media, blogging, mapping your location or just claiming your business on Google, and even email marketing, gives you Google juice!
I for one LOVE Google. I google everything. What new Netflix series should I binge watch? (thats for real, I googled that)

OK, enough badgering, you get the gist!

2017 can be the year you do all of these things for your business, or just one of these things for your business… it’s all good. Here’s how I can help. Email me, I email you back, we chat on the phone, we prioritize, we strategize, we DO!

xo – Katie

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