2018 was not my best year, personally… however business was awesome! Most business owners I chatted with last year said they enjoyed a great year also, hope you did as well.
In 2018, I built more websites than I have in years, and in doing so I learned even more about SEO and online marketing. Most of the things I learned are related to website content and how important it is to search results, which is the key to website traffic… relevant website traffic! One other very important statistic that I ran across almost every month while researching good links for my round-ups, is that mobile internet browsing is growing considerably every year and is the most important consideration when creating an online presence.
Internet device browsing stats; Mobile in 2017 – 50.3%, 2018 – 52.2%, 2019 is predicted to be 54% or higher. I mean, DUH! everywhere you look people have their eyes pointed down to their phones, me included, and you’re probably reading this on your phone right now. PLUS! smartphone adoption will triple by 2020, buh-bye flip phones!
What does all of this mean to you, the business owner? It means that you need to look at your entire online presence through your smartphone and adjust all sites accordingly. How do your Facebook and Twitter profiles look on your phone? Are you using Instagram? (Insta is a mobile only platform) Are you posting videos on YouTube? (2nd most used search engine to Google… and Google owns YT!) Are you taking advantage of posting on your Google Business listing? (not Google+ UGH!) How does your website look on mobile? Shitty? Get it fixed, immediately!
In conclusion… (hate that saying, haha) your online presence is where your next client or customer will land at some point, most likely through their smartphone. Even if you’re consistently networking in-person, getting referrals from friends, family members and clients, your next potential source of revenue is going to peek at your online presence. Are you ready?