Good search results… everybody wants them, every business and website needs them. You ask your web developer “why isn’t my website at the top of Google?” and “how do I get there?”. Some know, some don’t! Here’s what I have learned on the subject.
– Begin by evaluating your SEO efforts.
– Are you consistently adding new content to your website?
– Does your website reflect the topics you are known for?
– How effectively are you marketing your content and website and getting quality backlinks?
– Are reputable sites mentioning and linking to your website?
Sounds simple enough, huh? Not really, Katie! Ok… so here’s my pep-talk on getting going.
Adding content by writing about what you know and what you do, should not be that hard. You talk about it all the time; like when you propose your services to a client, or when you tell someone how you can help them, how about when you explain what you do at a dinner party. Now you just need to write it out in a blog post! Not a confidant writer? Ask a friend or reliable source to edit it or at least give it a once over and provide feed back. It doesn’t have to be a novel, at least 300 words or three paragraphs should do it, and always add an appropriate photo (visual is important).
Now you need to market that content. Post it on all your social media platforms (more than once) add it as an article on your LinkedIn profile, and above all, market your content to any relevant sites that have visitors that could benefit from your content. That’s called building backlinks.
Start by creating a list of sites that would be a good fit for your content. Reach out; ask if they would consider a guest blog post, or consider linking to your website, maybe posting an excerpt of your blog post with “read more” with a backlink to your site. Don’t just reach out once… consistently contact these relevant sites and offer your posts or website as content for their website. Don’t just trade links to get your website link on another site, if each sites visitors will benefit from the other link/content, that’s a good fit. Resource pages or “my favorite sites” pages are good way to go, but above all, a link to a blog post or relevant content page, is the best.
Now go, get out there and get your website to the top of your relevant search results… you can do it!
Don’t have the swipe-up feature? CURSES Instagram! (well really… curses ZUCK!) You can still sell on Insta… here’s help – How Small Businesses Can Use Instagram to Sell Your Services – http://ow.ly/XJHm50r0yCH by Mari Smith
And now for my tip! Are you selling products or have a visual business? USE PINTEREST! Pinterest is the one platform that allows you to link your photos back to your website… by pinning photos from your your website and blog. Even if you’ve already pinned all your website photos, not possible if you’re blogging regularly (sarcasm), go through and pin them again. Pin a few a week, please don’t pin them all in one sitting, UGH, your photos need to pop-up in the pinfeed randomly and often. Use hashtags, and plenty, just like you do on Instagram. Have fun pinning!
2018 was not my best year, personally… however business was awesome! Most business owners I chatted with last year said they enjoyed a great year also, hope you did as well.
In 2018, I built more websites than I have in years, and in doing so I learned even more about SEO and online marketing. Most of the things I learned are related to website content and how important it is to search results, which is the key to website traffic… relevant website traffic! One other very important statistic that I ran across almost every month while researching good links for my round-ups, is that mobile internet browsing is growing considerably every year and is the most important consideration when creating an online presence.
Internet device browsing stats; Mobile in 2017 – 50.3%, 2018 – 52.2%, 2019 is predicted to be 54% or higher. I mean, DUH! everywhere you look people have their eyes pointed down to their phones, me included, and you’re probably reading this on your phone right now. PLUS! smartphone adoption will triple by 2020, buh-bye flip phones!
What does all of this mean to you, the business owner? It means that you need to look at your entire online presence through your smartphone and adjust all sites accordingly. How do your Facebook and Twitter profiles look on your phone? Are you using Instagram? (Insta is a mobile only platform) Are you posting videos on YouTube? (2nd most used search engine to Google… and Google owns YT!) Are you taking advantage of posting on your Google Business listing? (not Google+ UGH!) How does your website look on mobile? Shitty? Get it fixed, immediately!
In conclusion… (hate that saying, haha) your online presence is where your next client or customer will land at some point, most likely through their smartphone. Even if you’re consistently networking in-person, getting referrals from friends, family members and clients, your next potential source of revenue is going to peek at your online presence. Are you ready?
It’s been a minute. I really wish I would take my own advice and blog more often, but it just doesn’t happen. AND… confession time, when I logged into my website admin, I had 11 plugins that needed updating including WordPress ? Soooo, I put my own website on my back-up/plugin update schedule along with my clients that auto-pay for that monthly service. Question; can I write off my own expense to my own company for that? ? Anyway, enough about me… I’m here now to give y’all the newest, latest, greatest tips on marketing your business online… and most importantly, making your online business presence, AWESOME!
Google Ads vs Facebook Ads: THIS IS A GOOD ONE! (sorry for shouting, passionate about this one)
Facebook is tough… and if you know me, you know my nick-name for it Fu-kbook, not my fave platform. However, my clients want results there, so that makes Facebook Ads necessary. And BTW, I love me some Google ? for website traffic, sooooo no brainer to do ads there, right? Hmmm maybe, maybe not… read this, and decide for yourself – https://agencyanalytics.com/blog/google-ads-vs-facebook-ads
Working in the Cloud: OK my people… if you are not working, sharing and taking advantage of cloud computing, well, I’m sorry you are just not working smart. I am a Google Apps girl, duh, I love Google! However, much respect to Microsoft 365… it’s cool, but it’ll cost ya!
Here is a great introduction to Google Apps:
Here is a great introduction to Office 365:
Now get out there and make your online presence awesome!
xo – Katie
You’re emailing your list consistently, right? DUH… of course you are! Grab them by the cojones right in there inbox! “How To Write Email Subject Lines” –http://ow.ly/tN5j30iB0jW
Just in case you do live in a cave…Facebook recently announced that they are changing the newsfeed again, and this time it ain’t lookin’ good for marketing your biz. Here’s Facebook expert, “Mari Smith’s chat about it” – Facebook LIVE