Marketing Your Business Online – February 2020 Link Roundup
So… what changes and new ideas can you expect for online marketing and improving your website traffic in 2020? Here are a few tips and article links to help you make 2020 your best year ever!
Blogging and Website Traffic:
“What’s the point of blogging, nobody ever reads it!”… sound familiar? I’ve said it! Breath life back into your blog and increase traffic to your website… read “How Social Media Can Be Magic For Your Blog” – https://pegfitzpatrick.com/how-social-media-can-be-magic-for-your-blog/ by Peg Fitzpatrick
Are you reading this on your phone? Looks good, right?! Responsive website design is THE most important thing you can do for your website… right now! Check out this easy-to-read article, The Importance of Responsive Design and help the 2 billion smartphone users view your website with ease and interest.
Education and Growth:
January/February are typically bleak months for me… I suffer from holiday burnout, the weather in Seattle is dark & dreary (a maj issue for this sun worshiper) yearly goals are looming and I just want to crawl under a blanket and binge Netflix. To help me get new biz ideas and get motivated to set goals, I choose a new book to read or a podcast to listen to.
I freaking LOVE Mel Robbins... her advice, her no-nonsense attitude, her voice, AND… 5, 4, 3, 2, 1, f’ing works, man! Check out KICK ASS, TAKE CONTROL OF YOUR LIFE, and Mel’s Daytime TV Show and more. Listen to Mel’s books on Audible and watch her on Video, she’s got an awesome delivery and voice… I’m obsessed!
My other business guru is Marie Forleo. If you haven’t heard of Marie… get ready to enjoy the hell outta yoself! She’s a hip-hop dancer, an entrepreneur, a teacher, a mentor and the real-deal! I am reading her new book Everything is Figureoutable, I get her weekly emails that include a new MarieTV interview with a great guest, she has B-School for entrepreneurs, a Podcast and so much more! Check out all of Marie’s great content here: Queen Marie.
Social Media Marketing:
What will the trend be in 2020? While TikTok is cool and showed a huge surge when it first started… it is showing a slight decline in brand marketing. What should you concentrate on? Take a look at Social Media Today’s article “20 Predictions for Social Media Marketing in 2020”.
Video… Video… Video… Did you know that YouTube is the second largest search engine behind Google. With 3 billion searches per month, YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined. Do you have a YouTube channel? Launch your channel today and start creating and uploading videos for your business, NOW!
Obtaining New Clients and Networking:
It’s hard out there for an entrepreneur! Finding and retaining clients is NOT easy… I have relied on referrals for new business most of the 10 years I’ve been in business, however… I recently transitioned away from social media marketing services and I am now only offering website design, re-design, updates and maintenance and I need to add clients. I’m going to visit my local Chamber of Commerce this month and see of it’s a good fit. In the past I have joined different groups and stayed with them for 2-5 years, but I think it’s good to mix it up and try new sources of business building. What networking group or system works best for you? Leave a comment below.